Boot into advanced startup menu Windows 10

Is there any way to boot into the advanced startup menu in Windows 10? I did some research and a couple of websites say that after 3 failed boots, windows will automatically boot into this menu. However, this is not happening for me.

Some websites also said that pressing F8 or Shift + F8 or F11 at splash screen should do the trick depending on the laptop manufacturer. This did not help either.

The advanced startup options screen for reference:

Answer

Just create a new shortcut with:

shutdown.exe /r /o /f /t 0

shutdown /?
/r      Full shutdown and restart the computer
/o      Go to the advanced boot options menu and restart the computer.
/f      Force running applications to close without forewarning users.
/fw     Combine with a shutdown option to cause the next boot to go to the firmware ui.
/t xxx  Set the time-out period before shutdown to xxx seconds.   

Update:
OP mentioned his laptop is crashing and can't even boot, so the original question is deceiving.

For that case, this would be more fitting answer:

You just have to keep at it.
Because it's a laptop, it's harder since you don't have a reset button.
After Power ON keep holding the button pressed until shutdown.
It's needed 3 times, and timing is everything.

If still unsuccessful you should check out your laptop manual and find what key brings you to BIOS/UEFI setup. Then spam that key as soon as you hit the power button. Once in BIOS/UEFI, disable any Fast Boot options.

Another solution would be to connect an external keyboard - it's usually more reliable.

And finally, connecting a bootable device such as a dvd or usb stick can also break the loop. There is probably also a hotkey to launch a boot menu, such as ESC, F1, F2, F8, F11, F12.